We seek to bridge the gap between the aesthetic design and styling services offered by most design agencies, and the principally technical approach adopted by the packaging manufacturers. By applying this philosophy it is possible, within a very compressed time scale, to develop new and exciting packaging which really works.

Good design is the cornerstone of product profitability, however the elements which contribute to product success are often in conflict. Designs which run efficiently on filling lines rarely offer the desired shelf impact, whilst eye catching shapes often carry a heavy penalty in terms of manufacturing, filling, and distribution efficiencies. The art of producing really effective pack designs lies in finding a harmonious balance which fulfils all criteria successfully. This is only possible with a thorough understanding of the materials and processes used in the manufacturing operations.

david@ launchdesign.co.uk